Zong is arranging "Sab Keh do" day to promote the importance of communication takes place for the third consecutive year April 17, 2011.
The theme this year is to encourage those who have worked hard against all odds and difficulties, by encouraging the expression of thoughts for them.
"Sub Keh do" day is dedicated to raising awareness about the importance of self-expression. In the spirit of the recent world cup this year, "Sub Keh do" day will focus on sending positive messages to the Pakistan cricket team. "Sab Keh do" days supports the idea of building a stronger society by strengthening relationships.
Therefore, people are encouraged to bring a message of inspiration for members of the Pakistan cricket team, which brought the nation together and evoke feelings of patriotism in them.
As in previous years, a song exclusively for the "Sub Keh do" day will be broadcast on several channels.
Music maestro Rahat Fateh Ali Khan has recorded the song in the voice of this year. Previously Shafqat Amanat Ali and Ali Hamza had lent his voice to "Sub Keh do" songs of the day. These unique and catchy numbers became instant hits. In a survey last year, many people describe these songs as relaxing and stimulating.
Ather Ul Islam, MBA student at a local university, said he was very impressed with the lyrics of all "Sub Keh do" songs and is convinced that the latter also to the expectations of everyone. He added that "Sub Keh do" day is a unique concept and contributing to the welfare of our society to strengthen relationships.
The focus of the celebration of "Sub Keh do" day to defend the importance of speaking. Communication - verbal, written or gesture is an integral instinct of all living beings. A lot of personal disasters, social work and can be avoided by maintaining clear communication, adequate and unambiguous. "Sub Keh do" day convinces everyone to speak from the heart in a respectful manner, which ultimately contributes to the promotion of peace, love and understanding in society.
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